When I couldn't stay on one subject..

About the basics 

I have not been marketing in Internet. I know what SEM or SEO means, but I have no idea how to make that by myself. I have never worked in marketing. I find the video above helpful for dummies, like myself.

Do you need an SEO ?  Useful tips from Google.

                                                   Going pro 

When searching information about SEO and SEM, I came across with WPO. Web Performance Optimization.

Almost every WPO tool out there provides a Timeline or Waterfall Chart. It is great to learn how your page actually gets loaded by the browser. Which resources are depending on each other, how does JavaScript impact page load and how much rendering is going on.
So SEO and SEM are making sure, that your page is out there to be found and WPO makes sure your site actually works (fast). Because what's the point, that people find your sites and want to buy, but can't access?
Worst case scenario a.k.a Hullut Päivät

more about WPO here 

This is just the beginning...

There is a big reason why I wanted to take take this course. When I started my job as a digital marketing specialist, company’s CEO asked me “can u help me with SEO and SEM?” It was so akward moment. Of course I knew something about them but not that much. I don’t even remember what I answered. So, that explains why I definitely wanted to take this course and learn everything about online marketing tools. I was astonished because although I am specialized in marketing communications, we didn’t have any courses about SEO and SEM. I was so happy when I notice this online-course!

I got some SEO, SEM and Google Adwords books from Laurea’s library. I want to recommend a few books for all of you:

• Grappone, Jennifer - Search Engine Optimization: An Hour a Day
• Rebecca Lieb - Content marketing: think like a publisher - how to use content to market online and in social media
• Newlands, Murray- Online marketing: a user’s manual

I like the picture above. It makes SEM and SEO seem so simple! My friend’s company, Suomen Digimarkkinointi has a helpful blogposts about digital marketing (in finnish). You can find their blog here.

This is just the beginning -I recommend you to continue learning -you can find also great Youtube tutorials about Adwords, SEO and SEM (for example here and here).

-Anna