About the basics
Do you need an SEO ? Useful tips from Google.
Going pro
When searching information about SEO and SEM, I came across with WPO. Web Performance Optimization.Almost every WPO tool out there provides a Timeline or Waterfall Chart. It is great to learn how your page actually gets loaded by the browser. Which resources are depending on each other, how does JavaScript impact page load and how much rendering is going on.
So SEO and SEM are making sure, that your page is out there to be found and WPO makes sure your site actually works (fast). Because what's the point, that people find your sites and want to buy, but can't access?
Worst case scenario a.k.a Hullut Päivät
more about WPO here
Thanks for sharing this post! The video is great, I loved it. It's understandable not everyone can know how to work with SEO and SEM, especially if you're not on that industry at all. The chaos that happened at Hullut Päivät was so ridiculous, they should have been prepared for this kind of crushdown beforehand. Luckily, usually all items at Hullut Päivät are likely to be sold out in a short time so I guess the company didn't lose any money because of this.
VastaaPoistaThis was truly helpful! I didn't know about this kind tool, but now I know. Thanks! Companies should always be aware how well their website works, and especially in the Hullut Päivät case, they definitely should've expected that something like this might happen. Really an essential tool for firms with busy websites.
VastaaPoistaThank you on my behalf too! I liked that you took a different point of view in to this subject, everything else is honestly quite the same thing over and over again. I also raise my hand, one dummie here too! Now I know about WPO. And this Hullut Päivät case is a great cautionary example for other big companies.
VastaaPoistaThanks for sharing the info about WPO! It made me think about the importance of how fluent a website is. Company websites really need to be fast and effortless to use because who wants to browse say a webstore if it takes ages to load the pages (hey that rhymed!).
VastaaPoistaHi, what a lovely and fresh view, thanks for this excellent blogpost. I like that you strongly take the technical aspect into consideration, and that it has a huge impact on the user experience. Also the relevant case Hullut Päivät is a big plus in the blog, connects perfectly to your theme.
VastaaPoistaActually, your post made me reconsider the topics of my courses and I will very likely add the WPO-theme, so many thanks for this inspiring blog.
Ilkka