WHAT IS SEO?
SEO stands for "Search Engine Optimization". It is the process of getting traffic from the free, organic, and natural search results on search engines such as Google, Bing, and Yahoo. In SEO, the result will be websites and other content like images, videos, or news, etc...
WHAT IS SEM?
SEM stands for "Search Engine Marketing". It is the process of gaining traffic and visibility from search engines through both paid (most likely) and organic searching efforts.
THE DIFFERENCE:
As the the definition above, the main difference between SEO and SEM is that SEO is simply apply to the organic searching activities, while SEM include both organic search and paid search such ass PPC (pay per click) and SMM (Social media marketing).
WHICH IS BETTER?
In my opinion, it depend on the situation. SEM relies on making quick clear ads for quickly get people attention in short term. While SEO focus on the catching keywords that search engine will likely want. The search engine from Google want to deliver the top content to searchers, so they will tent to get the sites with clear navigation and easy to understand content for users in long term.
So when it comes to decide which one is better, it is important to evaluate your own situation, your need at the moment, and switching between SEO and SEM at the right time.
Source:
blog.hubspot.com/insiders/seo-sem-faqs
www.staples.com
WHAT IS SEO?
SEO stands for "Search Engine Optimization". It is the process of getting traffic from the free, organic, and natural search results on search engines such as Google, Bing, and Yahoo. In SEO, the result will be websites and other content like images, videos, or news, etc...
WHAT IS SEM?
SEM stands for "Search Engine Marketing". It is the process of gaining traffic and visibility from search engines through both paid (most likely) and organic searching efforts.
THE DIFFERENCE:
As the the definition above, the main difference between SEO and SEM is that SEO is simply apply to the organic searching activities, while SEM include both organic search and paid search such ass PPC (pay per click) and SMM (Social media marketing).
WHICH IS BETTER?
In my opinion, it depend on the situation. SEM relies on making quick clear ads for quickly get people attention in short term. While SEO focus on the catching keywords that search engine will likely want. The search engine from Google want to deliver the top content to searchers, so they will tent to get the sites with clear navigation and easy to understand content for users in long term.
So when it comes to decide which one is better, it is important to evaluate your own situation, your need at the moment, and switching between SEO and SEM at the right time.
Source:
blog.hubspot.com/insiders/seo-sem-faqs
www.staples.com
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