SEO Tips For 2015

There used to be a time when adding keywords to everything on your site would guarantee you a better ranking in the search results. There were keywords in URL, title, description, heading, side nav, main nav, footer nav and gazillion times in the content. Nowadays adding too many keywords makes you look like a spammer in Google's eyes. Here are four practices that will strengthen your website's value.

1. Forget Meta Keywords

Google gave us meta keywords and we overused them so Google took them away. Now plastering your site with meta keywords will only make your site look like spam to Google. 

This is why we can't have nice things. - Google most likely.

2. Add Keywords to Content With Good Taste

Again, the amount of keywords is no longer of importance so don't do it. Instead of keywords focus on identifying some keyphrases to include throughout your content, but remember quality over quantity. Here is a short bullet point list summarizing Cyrus Shephard's post about keyword targeting.

Optimizing Content for Users and Ranking

• Decide upon a topic for a page or blog post
• Extensively research said topic
• Write content that is uniquely valuable to your targeted visitor
• Verify that you have written a minimum of 400 words
• Split the content into short paragraphs, consisting of 2-4 sentences, or bulleted lists
• Add a headline to the opening of each paragraph to describe the upcoming info
• Within the body content create anchor text links to a similar page on the site
• Add a page title that speaks to your targeted visitor and the topic of the page
• Make the page easily shareable on social networks

3. Don't Ignore Your Meta Descriptions

Now we are talking about meta descriptions not meta keywords. Meta descriptions are those short on or two sentence paragraphs showing under your sites link on the search results page. Take time to write relevant descriptions for all important pages on your site. Good tip is to add a call to action, like share, learn, or find out.



source: http://blog.hubspot.com/marketing/seo-tactics-2015