So basically B2B SEO strategy is quite the same as in B2C. In both you should "put yourself in the head of your consumer". Understand what the customer thinks and what would she or he want?
In a blog post in Who is Visiting writer Jake Hughes has written about this topic, and I'm going to briefly summarize the main points to you. You can read the whole blog post HERE.
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There is three main points in B2B SEO strategy:
1. Keywords and keyword phrases - The most critical part. It's important that the key words is chosen carefully. It should not be too loose, but not either too focused, like on one or just a few words (repeating). The keywords should be repeated only a couple of times in the main text, preferably mentioned in the headlines.
2. Researching your keywords - Follow up which keywords are used the most. You should constantly develop this area so the ranking of your site remains on top. You should focus on the intentions of the page, picking keywords for each optimized page and analyzing the competition.
3. Applying keywords on your page - As mentioned before, use primary key words in the headings and sub-headings. Don't overuse your keywords as this can have an adverse effect. It's preferred that companies add keywords while building the website. Start with less and add more when learning by the process.
I think the biggest difference in B2C and B2B SEO strategy is the different customers. You really need to know your customers. Companies think completely different than privet consumers. I believe that companies search in a more informative way whilst privet consumers mostly search in an entertaining way. What do you think?
Thank yo for this topic and post! This is true. Private consumers often want to spend time with the content, like spending free time. Companies usually have the real and concrete need for the things they search.
VastaaPoistaThank yo for this topic and post! This is true. Private consumers often want to spend time with the content, like spending free time. Companies usually have the real and concrete need for the things they search.
VastaaPoistaCamilla, thank you for this very nice blog post. You explain the chosen topic nicely in the beginning, and you inform the reader very well about what to expect from the blog. The link to Jake Hughes' blog is good and the summary has a clear structure. Also your own thinking is included which is always a plus. Thanks! Also, I agree with Jenni's comment. -Ilkka
VastaaPoista