SEO and keywords in Videos (Check for good tips!)

I am really interesting in videos and want to bring the subject to this blog also. After all videos are playing a huge role nowadays are definitely in Future also, maybe even a bigger role.  The biggest video channel YouTube is owned by Google, the biggest search engine. That is why YouTube is also a big part of search engine and videos in search engine are gaining more popularity. I want to share with you guys 7 video SEO tips that can help your rankings:

Use video to solve problems and provide new information. I'm always trying to find a video if I need something information or to do something that I can't. The reason for that is I'm lazy to read anything but I know that many others do that also and it is gaining popularity all of the time. For example I had to clean my bathroom's seal and my fiancé said that look the "remonttireiska" video from YouTube and you can easily do it. So I watched it and actually now know how to do it and didn't even broke anything! So what I learned that videos with "learn how to..." and "how to..." titles are really popular actually. If you want to learn something or know how to do something, the easiest way is to watch a video about it. Also the title "how to.." is good in SEO and that is why many videos begins with that title.

Make videos easy to browse and link to individual video playback pages. Make a gallery of your videos which is user friendly and easy to browse. You want to get the videos in proper order that is easy to navigate. Each video should have separate landing page that search engines find it better. Also remember to add helpful tags to videos that they are found easily.

 Use interactive video elements to connect to viewers. Use in-video links, quizzes, surveys and forms to drive people to your actual site. For example in how to.. video if the company has an app and the video is how to use the one part of that application include the link to the application to that point that the part is.

Use rich metadata and smart content. Also make sure the you have hidden tags in your HTML code of your video landing page if it's possible.

Use transcriptions for indexing, usability and content. Add video transcriptions to HTML of each page where the video is. For example Volvo trucks add in YouTube have transcriptions and it comes first in YouTube search almost in overtime and have never problem to find that video. Also if you check the statistics you can notice that the video has had many viewer through one whole year. I really think that if a advertise video gets popularity that long it has to bee amazing.

Host your video on your own domain. Have your videos in your website and don't give all the credit to video service providers. Simply you want to have more audience to your page through your video so include them on your site. You can use YouTube and Vimeo but with these services include the link to your site and make the content of your video interesting that they would actually do that.

Measure how keywords affect to the bottom line. See how many viewers comes from searches based on your keywords and what keyword drives more traffic. If some keyword doesn't drive traffic at all you maybe want to change it to something else. With different analytics software you can measure that, good ones are Google analytics and YouTube has it own analytics.

If your interested in SEO in YouTube videos, see the following video about it. It is over a year old and I noticed that YouTube has changed a little bit but the basic structure is still the same:

I really hope that these tips would help all of you to succeed if you are interested in videos and how to gain traffic to your videos.

-Mira Niemi-

resources: http://searchenginewatch.com/sew/how-to/2343365/10-video-seo-tips-that-can-truly-impact-your-rankings