Choosing the right keywords is crucial in both SEO and SEM. Google Trends is a great tool for this because it allows you to compare the popularity of different search-terms. Based on Google Search, it shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Another useful feature in Google Trends is Hot Trends. It displays the 20 fastest rising search-terms, news and contents of the past hour in various countries. The information provided helps in content planning.
Here are some screenshots of Google Trends. Unfortunately the texts are in Finnish, but I will explain the content in brief.
These are Hot Trends in Finland this Saturday. I think they are a bit surprising, but then again, it's an F1 weekend so at least the first search-term is quite understandable.
I wanted to check out some details so I opened the statistics of the first search-term. This diagram displays the amount of searches over time.
Here you can see how the search-volume varies geographically.
Here we have related search-terms, both the most popular and the rising ones. Not later than now it's obvious why Finns have searched Abu Dhabi...
Finally, these are lists of the most popular and rising search-terms in Finland from the last 30 days. Interesting and surely useful.
Google also has a Keyword Planner but it's a feature of AdWords and as such chargeable. If you don't want to pay for keyword planning, Keyword Tool seems like a great alternative. I tested it and here are the results:
Kia, thank you for this excellent blog. I like the fact that you have really narrowed this down to a single topic, and you dig pretty deep in it - you have clearly put some effort as can be shown in the images. It can be clearly shown that you have learned about the important tools and that you have the skills and knowhow to use them. Thank you again! Ilkka
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